Worlds Bar

INTRODUCE THE WORLD, TO THE WORLD

Business Challenge:

Worlds Bar is an emerging brand in the chocolate space, centered around developing products that honor global traditions in chocolate manufacturing. Thus, they needed a brand and identity system that was agile enough to represent a diverse range of cultures, while maintaining a degree of recognizability. Their second need was an E-Commerce platform centered around exposing their consumer to these cultures and chocolate traditions. Their final need, was a wide range of merchandise and consumables that they could launch with to highlight their mission.

Communications Solution:

imsoiconic first developed a logo system that could easily adapt to the needs of each line of chocolate products. imsoiconic then applied this same spirit of adaptation to the identity system with a focus on recognizability. We then focused on designing a structure for how the merchandise and consumables would be developed; finishing with an e-commerce design that aligned with the one brands physical touch points.