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SEO
Client:
Sponsors For Educational Opportunity
Year:
2023 — 24
Deliverables
— Multi Channel Marketing Campaign
— Social Media Content Strategy
— Template Design
— Presentation Design
Budget
12k+
Business Challenge:
SEO hired me as a marketing manager for graphic design. I was chiefly responsible for the marcomms stewardship of two of its new, quickly growing programs: Hire and Real Estate. In addition, I lead an initiative to update the organizations entire look and feel, with the unique challenge of not adding any new elements to the brand.
Communications Solution:
I designed, tested, and executed several strategies and initiatives to great success. Ranging across multiple media, including: Marketing Plans, Campaigns, Roadshows, Event Design, Branding, Copy Writing/Tone of Voice, Social Media Kits, Content Strategy, Website Design, Graphic Design, Print Collateral, Digital Content, Email Marketing, Presentation Design, Facilitation, Data Analytics/Metrics
Hire Metrics
— Contributed to 33 full-time offers accepted with an initial goal of 12
— Created a student base of 504 qualified leads
Real Estate Metrics
— Contributed to a 35% increase in students who secured summer internships
— Contributed to a 34% increase in partner firms
— Increased email marketing conversion rates from 2.9% to 11.5 %
